Why You Need to Give a Sh*t About AI (And How to Make It Actually Work for You)

Let’s be real—practitioners are drowning.

Between patient care, admin overload, and the relentless pressure to show up online, it’s no wonder marketing takes a backseat. And AI? It’s supposed to help, but if you’ve tried ChatGPT and thought, meh, you’re not alone.

The real issue? It’s not about if you use AI—it’s how you use it.

My AI Rabbit Hole (And Why You Should Care)

Two years ago, if you told me I’d be obsessed with AI, I would have laughed. Hard.

I mean, AI? It sounded like something for super tech-savvy people who build their own keyboards and get excited about coding, not for a marketer working with health professionals.

But then I tried it.

And at first? It sucked. (...well I sucked)

I asked ChatGPT to write a social media post, and it spat out something that sounded like a weird corporate robot who had clearly never been to medical school. It was generic. It was off-brand. And if I had actually posted it? My clients would have fired me immediately.

So, I did what any overachiever with a mild obsession for efficiency would do—I went all in.

• Took multiple AI courses

• Spent hours watching YouTube tutorials

• Tested prompt after prompt

• Used AI every single day to create content

  
  

And somewhere along the way, I cracked the code. AI isn’t some magic button that replaces you—it’s a tool. And just like any tool, if you don’t know how to use it, it’s basically useless.

But when you do? EPIC.

Suddenly, I could create content in half the time—without it sounding like ChatGPT swallowed a textbook. Instead of staring at a blinking cursor, I had:

✅ Blog posts drafted in minutes

✅ Social media captions that actually sounded like my clients

✅ Email sequences that felt personal, not AI-generated fluff

And that’s when it hit me: Health practitioners NEED this.

Not just ChatGPT—but a system that actually works for them. Because let’s be honest—your expertise is too important to get lost in robotic AI nonsense.

The AI Trend You Can’t Ignore

AI isn’t a fad—it’s a fundamental shift in how content is created. Early adopters are already reaping the benefits:

✔ Effortless content creation that still sounds like them

✔ Systems that streamline workflows instead of adding more work

✔ Thought leadership positioning—without spending hours crafting the perfect post

But for every practitioner crushing it with AI, there are dozens frustrated by generic, off-brand, and inaccurate outputs.

Why Most AI-Generated Content Feels ‘Meh’ (And How to Fix It)

If you’ve ever asked ChatGPT to “write me an Instagram caption” and cringed at the result, here’s why:

1️⃣ AI isn’t trained on your voice.

It spits out generic content because it doesn’t know how you talk, write, or educate.

2️⃣ It doesn’t understand your niche.

AI pulls from broad data, but your expertise? That needs to be fed into the system.

3️⃣ The prompts you use matter—A LOT.

Generic input = generic output. But when you know how to prompt properly, AI works.

The 3-Step Framework for AI That Actually Works

If you want AI to be your content creation BFF instead of a frustrating time-waster, here’s what you need to do:

1. Train It on Your Brand Voice

You wouldn’t hire an assistant without first teaching them your style, tone, and preferred phrases—so why expect AI to “just know” how you talk? AI needs training to reflect your brand’s personality and values.

👉 Example: If your brand voice is warm and encouraging, you don’t want AI churning out robotic-sounding content. Instead of letting it guess, train it with samples of your past content so it learns how to sound like you.

💡 Pro Tip: Save a document with brand-specific phrases, Old Ig captions, a newletter you sent or blog you wrote—then feed this into the AI prompt and prompt it to analyze for your tone and style and give you a brief summary.

2. Give It Clear Inputs (aka, Better Prompts)

A good prompt is like a good recipe: The better the ingredients, the better the result. Instead of typing “Write me a blog about gut health,” try this:

👉Bad Prompt: “Write me a blog about gut health.

👉Better Prompt: “Write a 500-word blog post on gut health for women in perimenopause. Use a warm, professional tone and break down complex concepts in a patient-friendly way. The key takeaway should be how diet impacts gut microbiome balance.”

💡 Pro Tip: The more specific your prompt, the better the AI’s output. Always include your audience, tone, content format, and key message.

3. Refine & Repurpose Like a Pro

AI should never be a copy-paste solution. But a well-trained system can get you 80% of the way there—all you need to do is add your finishing touch.

👉 Example: Say AI drafts a social post for you. Instead of using it as-is, tweak it to add your personal take, an anecdote, or an engaging question at the end.

💡 Pro Tip: Once you have AI-generated content, repurpose it across platforms. A blog can become an Instagram carousel, an email newsletter, and a LinkedIn post with minor tweaks.

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