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the blog


When Your Content Finally Matches Your Expertise: The Power of Niched Designs
Picture this: You’ve spent years—maybe even decades—building your expertise, refining your approach, and supporting patients through some...
Lauren
3 min read

The Chicken Noodle Soup Strategy: Creating Content That Feels Like Home (and Keeps Your Audience Coming Back)
Think about your favorite cozy meal—whether it’s a warm bowl of soup, a cup of tea, or a slice of homemade bread. It’s familiar,...
Lauren
3 min read

Why You Need to Give a Sh*t About AI (And How to Make It Actually Work for You)
AI can transform how health professionals create content—but only if used the right way. Learn a simple 3-step framework to train AI on your
Lauren
4 min read

2025 Social Media Predictions: 5 Trends Health Professionals Need to Know to Stay Ahead
Picture this: You’re scrolling through social media, and it’s not the perfect stock photo posts that grab your attention—it’s the ones...
Lauren
4 min read

From Avoiding Social Media to Loving Reels: My Journey to Visual Storytelling
I’ll admit it—I wasn’t an early adopter of reels. In fact, when I first heard about them, my reaction was probably the same as yours:...
Lauren
3 min read

Keep It Real: How Humour Can Make Your Health Content Relatable, Shareable, and Unforgettable
As health professionals, we often feel the need to maintain a serious, polished tone. But here’s a reminder: social media isn’t a lecture...
Lauren
4 min read

Your Content Template Bank: How to Create Rinse-and-Reuse Posts That Save Time and Boost Consistency
Imagine being able to create professional, on-brand content that reflects your expertise—without the stress of starting from scratch each...
Lauren
5 min read

The Power of Talking Head Reels: Building Authority and Trust in 30 Seconds or Less
If you haven’t added talking head videos to your content strategy, consider this your sign. In a digital world full of polished graphics...
Lauren
4 min read

Behind the Scenes: How Personal Branding Brought Dr. Jen Corey’s Vision for Belly to Baby to Life
Discover how Dr. Jen Corey used personal branding to create a cohesive, trust-building online presence. Learn how branded templates and visu
Lauren
3 min read

How to Stay Consistent with Your Content Without Burning Out
As a health professional, balancing patient care with a consistent social media presence can be overwhelming. Staying consistent is essentia
Lauren
5 min read

Blank Page Panic? 10 Content Ideas to Post When You're Out of Inspiration
Ever found yourself staring at a blank screen, feeling that creeping sense of panic because you just don’t know what to post? You’re not...
Lauren
5 min read

Elevate Your Social Media with B-Roll: The Secret to Authentic, Relatable Content
In today’s world of social media, authenticity is king. If you’re a health professional looking to grow your practice’s online presence,...
Lauren
5 min read

How Dr. Alison Danby’s Insta Went from Now to Wow: A Social Media Glo-Up for the Naturopathic Soul
How Dr. Alison Danby’s Insta Went from Now to Wow: A Social Media Glo-Up for the Naturopathic Soul
Lauren
2 min read
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