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the blog


Stop the Dominoes: A No-BS Decision Tree for Building Your Online Presence Without Overwhelm
You sit down, determined to finally tackle your online presence. You open Instagram, ready to dive in… but then the spiral begins. Wait,...
Lauren
4 min read


When Your Content Finally Matches Your Expertise: The Power of Niched Designs
Picture this: You’ve spent years—maybe even decades—building your expertise, refining your approach, and supporting patients through some...
Lauren
3 min read

The Chicken Noodle Soup Strategy: Creating Content That Feels Like Home (and Keeps Your Audience Coming Back)
Think about your favorite cozy meal—whether it’s a warm bowl of soup, a cup of tea, or a slice of homemade bread. It’s familiar,...
Lauren
3 min read

Why You Need to Give a Sh*t About AI (And How to Make It Actually Work for You)
AI can transform how health professionals create content—but only if used the right way. Learn a simple 3-step framework to train AI on your
Lauren
4 min read

2025 Social Media Predictions: 5 Trends Health Professionals Need to Know to Stay Ahead
Picture this: You’re scrolling through social media, and it’s not the perfect stock photo posts that grab your attention—it’s the ones...
Lauren
4 min read

From Avoiding Social Media to Loving Reels: My Journey to Visual Storytelling
I’ll admit it—I wasn’t an early adopter of reels. In fact, when I first heard about them, my reaction was probably the same as yours:...
Lauren
3 min read

Keep It Real: How Humour Can Make Your Health Content Relatable, Shareable, and Unforgettable
As health professionals, we often feel the need to maintain a serious, polished tone. But here’s a reminder: social media isn’t a lecture...
Lauren
4 min read

Your Content Template Bank: How to Create Rinse-and-Reuse Posts That Save Time and Boost Consistency
Imagine being able to create professional, on-brand content that reflects your expertise—without the stress of starting from scratch each...
Lauren
5 min read

The Power of Talking Head Reels: Building Authority and Trust in 30 Seconds or Less
If you haven’t added talking head videos to your content strategy, consider this your sign. In a digital world full of polished graphics...
Lauren
4 min read

How to Stay Consistent with Your Content Without Burning Out
As a health professional, balancing patient care with a consistent social media presence can be overwhelming. Staying consistent is essentia
Lauren
5 min read

Blank Page Panic? 10 Content Ideas to Post When You're Out of Inspiration
Ever found yourself staring at a blank screen, feeling that creeping sense of panic because you just don’t know what to post? You’re not...
Lauren
5 min read
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